Design Practice Area Lead - Aug 2023 to Present

• Lead a multidisciplinary design practice that reached 10 members at its largest point, spanning 2 content designers, 2 UX researchers, 2 design leads, and 4 designers.

• Mentor and develop design team members through coaching, critique, feedback, and hands-on guidance.

• Strengthen design quality, consistency, and collaboration across the practice.

• Contribute to proposals, sales conversations, and client relationships by shaping experience strategy and demonstrating the value of design.
  

Design Lead - Feb 2020 to Aug 2023

• Led design direction for complex digital products and services, balancing user needs, business objectives, technical constraints, and delivery realities.

• Facilitated discovery workshops, design-thinking sessions, proofs of concept, and alignment activities for complex client engagements.

• Connected qualitative research, user behaviour, and business requirements to shape clearer product and service experiences.

• Guided multidisciplinary teams from opportunity framing through research, prototyping, design systems, development handoff, and design QA.

• Selected clients: Rogers, Roto-Rooter, Westshore Terminals

Senior UI/UX Designer May 2019 to Feb 2020

• Led end-to-end experience design for complex, user-centered digital products.

• Synthesized user research, stakeholder input, and technical constraints into user flows, wireframes, prototypes, and high-fidelity interfaces.

• Collaborated with product, technology, and business stakeholders to establish design direction and communicate design rationale.

• Selected clients: Allstate Insurance, TELUS Digital, Roto-Rooter,

Senior UI/UX Designer Jan 2017 to May 2019

• Led end-to-end experience design for complex, user-centered digital products.

• Translated research, business requirements, and technical constraints into user flows, wireframes, prototypes, and high-fidelity interfaces.

• Collaborated with product, technology, and business stakeholders to establish design direction and communicate design rationale.

• Selected clients: Allstate Insurance, American Express, Newfoundland Power, Slate REIT

Design Director Feb 2012 to Jan 2017

• Shaped digital and social campaigns from strategy and discovery through design and delivery.

• Led and inspired the design team while contributing hands-on interaction, visual, and interface design.

• Facilitated collaboration across clients, strategists, developers, and creative teams.

• Helped teams turn ambiguous challenges into clear product direction and compelling experiences.

• Shaped sales presentations and proposals that contributed to winning millions of dollars in new business and expanding client relationships.

• Selected clients: Nestlé Canada, Intuit, Manulife, Kao Brands, Svedka Vodka, Kijiji

Designer Jan 2011 to Feb 2012

• Contributed to the conception, information architecture, design, writing, and production of browser- and mobile-based experiences.

• Collaborated across strategy, design, and development to deliver polished digital products.

• Supported the evolution of ideas from early concepts through production and launch.

• Selected clients: Bell, BlackBerry, Transcontinental Media, AOL, Medium, Shipwire, Readability

Sr. Art Director Oct 2009 to Jan 2011

• Directed award-winning digital campaigns and interactive experiences for national brands, leading concept development, art direction, visual design, and production from brief through launch.

• Collaborated with writers, strategists, and developers to deliver work from concept to launch.

• Helped translate brand objectives into engaging digital experiences across a range of industries and audiences.

• Selected clients: Unilever, Toyota Dealers, Wrigley's, Tangerine (ING Direct), H&R Block, Home Hardware, Corus, Toronto Santa Claus Parade