Experience

Over the course of my career, i’ve had the privilege of working along some of the brightest and best in Digital Advertising and User Experience. Including 10+ years leading and developing design teams in both. I’ve led multidisciplinary teams, guided client relationships, and connected user behaviour, research, business goals, creativity, and technology to meaningful experiences.

My background spans UX strategy, product design, design research, design systems, creative direction, and team development. I bring clarity to complex challenges, create momentum across disciplines, and help organizations turn insight into action.

20+ years at some of the most awarded and prestigious design & tech agencies in Canada.

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  • Design Practice Area Lead - Aug 2023 to Present

    • Lead a multidisciplinary design practice that reached 10 members at its largest point, spanning 2 content designers, 2 UX researchers, 2 design leads, and 4 designers.

    • Mentor and develop design team members through coaching, critique, feedback, and hands-on guidance.

    • Strengthen design quality, consistency, and collaboration across the practice.

    • Contribute to proposals, sales conversations, and client relationships by shaping experience strategy and demonstrating the value of design.

    Design Lead - Feb 2020 to Aug 2023

    • Led design direction for complex digital products and services, balancing user needs, business objectives, technical constraints, and delivery realities.

    • Facilitated discovery workshops, design-thinking sessions, proofs of concept, and alignment activities for complex client engagements.

    • Connected qualitative research, user behaviour, and business requirements to shape clearer product and service experiences.

    • Guided multidisciplinary teams from opportunity framing through research, prototyping, design systems, development handoff, and design QA.

    • Selected clients: Rogers, Roto-Rooter, Westshore Terminals

    Senior UI/UX Designer May 2019 to Feb 2020

    • Led end-to-end experience design for complex, user-centered digital products.

    • Synthesized user research, stakeholder input, and technical constraints into user flows, wireframes, prototypes, and high-fidelity interfaces.

    • Collaborated with product, technology, and business stakeholders to establish design direction and communicate design rationale.

    • Selected clients: Allstate Insurance, TELUS Digital, Roto-Rooter,

  • Senior UI/UX Designer Jan 2017 to May 2019

    • Led end-to-end experience design for complex, user-centered digital products.

    • Translated research, business requirements, and technical constraints into user flows, wireframes, prototypes, and high-fidelity interfaces.

    • Collaborated with product, technology, and business stakeholders to establish design direction and communicate design rationale.

    • Selected clients: Allstate Insurance, American Express, Newfoundland Power, Slate REIT

  • Design Director Feb 2012 to Jan 2017

    • Shaped digital and social campaigns from strategy and discovery through design and delivery.

    • Led and inspired the design team while contributing hands-on interaction, visual, and interface design.

    • Facilitated collaboration across clients, strategists, developers, and creative teams.

    • Helped teams turn ambiguous challenges into clear product direction and compelling experiences.

    • Shaped sales presentations and proposals that contributed to winning millions of dollars in new business and expanding client relationships.

    • Selected clients: Nestlé Canada, Intuit, Manulife, Kao Brands, Svedka Vodka, Kijiji

  • Designer Jan 2011 to Feb 2012

    • Contributed to the conception, information architecture, design, writing, and production of browser- and mobile-based experiences.

    • Collaborated across strategy, design, and development to deliver polished digital products.

    • Supported the evolution of ideas from early concepts through production and launch.

    • Selected clients: Bell, BlackBerry, Transcontinental Media, AOL, Medium, Shipwire, Readability

  • Sr. Art Director Oct 2009 to Jan 2011

    • Directed award-winning digital campaigns and interactive experiences for national brands, leading concept development, art direction, visual design, and production from brief through launch.

    • Collaborated with writers, strategists, and developers to deliver work from concept to launch.

    • Helped translate brand objectives into engaging digital experiences across a range of industries and audiences.

    • Selected clients: Unilever, Toyota Dealers, Wrigley's, Tangerine (ING Direct), H&R Block, Home Hardware, Corus, Toronto Santa Claus Parade