A man with dark hair, glasses, and a beard, wearing a light-colored button-up shirt, looking to the right against a plain white background.
Hey There.

My name is Darcy Reaume

‘Re’ like repeat. ‘Umm’ like thinking.

I believe the best work comes from repeat thinking. Reframing the problem, returning to human needs, and reconsidering what’s possible.

For 20+ years, I’ve watched design evolve from print to digital, social to mobile, systems to AI. Through every shift, the technology changed. Human-centred thinking didn’t.

Repeat thinking in practice.

  • Sketch of a lightbulb

    Break out of boxes

    I dig deeper to what is behind a problem. The world has new problems to solve and we need creativity and curiosity to uncover new solutions that will stick.

  • Sketch of a tree

    Lead with humanity

    Empathy is never a checkbox,
    it exposes and gives us purpose. I listen closely, from many sources, and find the connections that turn complexity into clarity.

  • Sketch of an arm flexing

    Do the work

    Good craft takes time, discipline, and follow-through. I’m willing to put in the effort, test ideas, learn from failure, and keep refining until the outcome is fulfilled.

  • Geometric drawing of an outline square with sections divided by vertical, horizontal, and diagonal lines.

    Strengthen teams

    Work thrives when teams feel trusted, heard, and connected to a shared goal. I build that environment through a balance of autonomy and support.

  • Let fate take the bait

    I put myself out there and don’t stand idle waiting for life to happen. But also, I don’t tread on where it takes me. I embrace the unknown.

Experience across industries

I’ve partnered with organizations in technology, telecommunications, finance, consumer packaged goods, media, automotive, and more.