Slate
Slate is a real estate focused asset manager, with a fresh perspective.  They pride themselves on bringing a unique, hands-on approach to their operation. This strategy is paying off, and they needed a website to accommodate their growth.
 
Slate manages properties and investment funds across the globe. They operate under three separate entities, and show no signs of slowing down. They needed a flexible solution that could adapt with their ever changing portfolio.

Role

Wireframes, Visual Design, Style Guide, Dev Support.

CHALLENGES

Proprietary Technology

Slate developed a proprietary asset-management tool that required better documentation and technical support than the previous vendor could provide.

Complexity

The company’s rapid growth required a website partner with advanced development acumen and broad marketplace experience in multiple nations and industries.

Content Management

Slate depended on the technical team of its previous provider to revise its website, slowing content updates to a crawl. Because of these delays, the previous website said nothing about several new lines of business and recent forays into new markets.

User Experience

The old site often overwhelmed users with large volumes of information and needed more intuitive navigation features to create a more fluid user experience.

“We were looking for a cultural fit and a partner that could move as fast as we do to meet an aggressive timeline”

Katie Fasken
– Associate, Business Development and Investor Relations

SOLUTION

Our engagement with Slate opened with a deep assessment of the company’s marketplace, business goals, technical capacities, and other business fundamentals. Agile development methods accelerated the process, which included:

  • Creating a main website and two special-interest sites that better served the company’s principal target audience of private equity investors, institutional investors, and pension funds
  • Integrating Slate’s proprietary asset-management tool into the new site to give investors a point-and-click interface as well as real time pricing for exploring Slate’s real estate portfolio
  • Crafting a more intuitive, easy-to-use interface for web and mobile users

“The new and improved site is a true representation of our firm and its particular cache and we are thrilled with the result and representation.”

Katie Fasken
Associate, Business Development and Investor Relations

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