Fortress

Fortress Real Developments specializes in researching and tracking market trends to find valuable development opportunities in prime locations with strong metrics and absorption. They follow through with ongoing expertise and stewardship from inception to completion. From a soaring residential tower to low-density homes in a scenic suburb, to commercial builds with global big box brands you will always find Fortress in the best markets.

We we’re asked to redesign their website with a simplified user experience, a modernized look and feel a stronger focus on their projects.

Role

Product Owner, IA / Wireframes, Visual / IxD Design, Development Support, QA

CHALLENGES

Lack Of Resources

Our small, nimble team needed to wear multiple hats. I played a hand in helping the client devise the requirements and formulate the content, plus helped the developers with code snippets as well guide and QA the build.

Business Changes

Fortress was in the midst of separating their investment business from their development business and they needed a flexible enough framework that could be rebranded with a different corporate brand.

Aging Brand

Initially designed in the midst of the dot.com bubble, the Fortress brand was stuck in a brown skeuomorphic world. It was in need of some modernization and future proofing.

User Experience

We needed to highlight the various locations and partners in an intuitive way. The project also required a malleable template that catered to various types and amounts of content. Plus an intuitive VIP sign-up section and revamped news area.

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